The broad church of marketing (ie making people buy your product)

Another illustration that in the digital age, the category of ‘marketing’ as distinct from advertising or even PR is less fixed. In this post on Seth Godin’s blog explains how its ambit is bigger than ever.
In its traditional format, marketing was seen as a relatively Mickey Mouse subject on MBAs, but given the rise of Big Data, and marketing analytics, surely any ambitious corporate type would be a fool to ignore it.
They certainly are in the driving seat in newspapers.

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