SkimWords: the ultimate plug?

Advertising is dead, says Saatchi… Long live the product sale WITHIN content.
A startup called Skimlinks is offering bloggers – and who knows, maybe newspapers soon – ways to monetise content by letting readers click through words which relate to products, and then taking a cut of whatever transaction results. It’s difficult to imagine that any blogger would want to be a naked plugger of products, but if it offers the incentive of making a blog pay for itself, why not?

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