Medium is well done, but is it the future of publishing?

What Twitter lads did next… But do we need another blogging platform?

Gigaom

Obvious Corp., the startup incubator that Evan Williams and Biz Stone put together after they left Twitter, launched an ambitious new effort on Tuesday called Medium — a lightweight publishing platform the company says is part of an attempt to rethink how (and presumably also why) we publish content on the web in an age of what our own Om Malik has called democratized distribution. The two previous offerings from Williams and Stone took aim at a similar goal: Blogger was one of the first blogging platforms, and Twitter was the first network to capitalize on the concept of real-time stream-based publishing, or what some like to call microblogging. Is Medium going to be as revolutionary? That seems unlikely — but it’s still interesting.

Williams says in his introductory blog post that Medium represents only “a sliver” of what he and his team have learned about publishing and how it…

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