The newspaper innovator’s dilemma


Some choice insights on the ‘boiling frog’ question for newspapers from HBS professor Clay Christensen in a Nieman Lab interview. By that I mean, when do newspapers realise their goose (or frog) is really cooked?
But beyond that, two lessons from Mr Christensen stand out: approaching the question of readers’ needs with the ‘jobs to be done’ theory ie what job do they need in their media consumption needs, and how can we as a modern newspaper fulfill it. And secondly, how newspapers should disrupt themselves, for example, setting up a web startup that might be seen to compete with their print operation, but separate.
Another lesson is a simple one: diversification. Like the Washington Post owners who bought early into online education companies, and now have revenue spinning backup to their legacy print operation. Interesting times…

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