50 million

The number of users Facebook recently reached throughout Africa after a mesmerising 50pc rise in only 18 months. This phenomenally rapid growth – the fastest in the world for Facebook- was led by Nigeria, which at 6,712,700 users has overtaken South Africa, followed by Egypt. At this rate, Facebook is expected to reach 100 million users in Africa by 2014, according to the social media tracking firm SocialBakers.

Given that this is penetration of 5pc out of a continental population of one billion people, there are no prizes for guessing where Facebook see the biggest growth action in the next five years.

For a full report, see the blog Balancing Act Africa, which covers developments in telecoms, internet and broadcast.

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