Germans showing how diversifying can give content some wriggle room.


German news publisher Axel Springer says its acquisition foray in to web classified ad services is helping to make up for its declining print market.

On Tuesday, the group said its Axel Springer Digital Classifieds group is buying 80 percent of Belgian property listings site Immoweb from its founding Rousseaux family and Produpress for €127.5 million ($164 million) – the latest in a spree nearing €1 billion this year.

In a nine-month trading update on Wednesday, the group says 2012 gains from digital media “will more than compensate for slightly lower revenues in the national print business and lower revenues in the international print business”.

The outfit publishes the Bild and Die Welt newspapers but has a roster of portal content sites and recently has been buying heavily in to online classified advertising services including French property ads site SeLoger for a whopping €633 million and TotalJobs for £110 million.


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