The proportion of news consumption time that is spent on ‘legacy’ platforms, ie the big newspaper brands, according to a study by McKinsey.
The message, as digested by Rick Edmonds of Poynter, is that news still occupies a surprisingly large amount of eyeball time. That’s a glimmer of light in the gloom.
As Edmonds says
When you measure news consumption in the U.S. by time spent, rather than raw audience numbers, digital platforms are getting only 8 percent of the action.
McKinsey data show 35 percent of news consumption remains in newspapers and magazines, 16 percent in radio and other audio, and 41 percent television. Smart phones and tablets each account for 2 percent of time spent and desktop/laptop 4 percent.