For news on smartphones, browser trumps apps

More people access news on their smartphone or tablet via the web browser rather than an app, according to research by the Reynolds Journalism Institute in Missouri.

More than half of all mobile news consumers aged 18-54 said they prefer the mobile browser to apps for mobile news. And for mobile news consumers age 55 and over, the browser was still their most popular mobile news option (43%).

That’s a stat worth paying attention to for newsrooms that are pumping money into building apps when they should arguably be taking the bit between the teeth and developing more effective responsive websites. 

 

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