Why should news organizations allocate resources to human writers?

“If journalistic content produced by a piece of software is not (or is barely) discernible from content produced by a journalist, and/or if it is just a bit more boring and less pleasant to read, then why should news organizations allocate resources to human writers?

 

Christer Clerwall of Karstad University in Sweden commenting on a study that showed readers couldn’t tell the difference between  football reports written by humans and computers/robots.

See this Nieman Lab report rounding up the latest in journalistic research.

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