‘Publishers might build a revenue ledge through innovation of the advertising format, but the confusion that makes it work often diminishes the host publication’s credibility.’

NYT's David Carr considers the risks of native advertising for newspapers and other media. And now the US Federal Trade Commission is looking into the issue. … [Read more...]

Peretti’s wake-up call to papers

"The world needs sustainable, profitable, vibrant content companies staffed by dedicated professionals; especially content for people that grew up on the web, whose entertainment and news interests are largely neglected by television and newspapers." Jonah Peretti's much-shared memo to his … [Read more...]

John Battelle and the content wars: what editorial can learn from marketing

---- I've been blogging recently about the 'age of context' around the 'internet of things' in which sensors are turning everything to data. Given that my first interest in writing this blog is to examine the ways in which digital technology is disrupting print media business models, it's fair to … [Read more...]